- Don’t cut characters If you’re writing for social media, the temptation is to cut out characters to shorten your post.
It’s likely that you’ve seen and even used some of the most popular internet acronyms.
- You Grammar really does have to be impeccable.. Make grammar your priority… Excellent grammar is a priority* whatever you’re writing online, and that includes your social media posts.
- Be positive
This doesn’t mean every post needs to be happy – there’s a huge difference between positive and happy. You want your fans/followers to be excited, and inspired by your posts, and that doesn’t always mean happy posts.
In some of your posts, you may choose to share your opinion or take a stand on something important to you and your music. But there’s a difference between taking a stand and attacking or criticizing other artistes.Keep it short and simple
People value their time. If you want your fans/Followers to give you their attention, you need to show that you value their time also.
Great ways to do this include:
Making your content and posts easy to read by writing at an eighth-grade reading level
Using headings, bullets and lists where possible to make your content or posts easier to scan
Keeping paragraphs to only two or three sentences
Being as succinct as possible when writing on your topic
Use hashtags relating to your posts
Use images and videos
Use images, graphics and videos to tell a story where possible. Visual content is more engaging, and can often tell the story quicker and more succinctly than words alone. In fact, an image or video can often stand alone in social media posts while still conveying the full message to your audience.
Add a call to action
At the end of your content or social posts, consider prompting your audience with what you action you’d like them to take next by including a call to action (CTA). Without one, most people won’t take any action after reading your content, even if they enjoyed it and derived value from it.
Speak their language
Take your research further and learn what language your ideal clients use to communicate their needs or challenges. Use this language when writing your posts to ensure your content resonates with your fans/followers. This will help to show them that you truly understand them and their challenges.
Do your research
If you want your fans to notice and engage with your social posts, you need to make them highly relevant to your target group. Occasional Give away is a good idea for engagement
If you update your page with a well written Content, you will surely have followership