Why Apple’s Suburban Spaceship Could Lose the War for Tech Talent

BY MARCUS WOHLSEN 12.20.13 6:30 AM     The vision for Apple’s new headquarters. Image: City of Cupertino   Though the world will never see another product developed by Steve Jobs, one of his most ambitious projects is still in the pipeline. Before he died, Jobs spent years working with architect Norman Foster to design Apple’s newContinue reading “Why Apple’s Suburban Spaceship Could Lose the War for Tech Talent”


(1) Prep: Write down the top three keyword phrases that people use to find you on search. 1. 2. 3. Pro tip: Remember, shorter keyword phrases work better for Twitter. Write down three pieces of content that are related to the search results of your keyword phrases. You’ll be able to use this content toContinue reading “Twitter”


HOW TO USE SOCIAL MEDIA TO FIND NEW LEADS  By Maggie Hibma @MaggieHibma   What is Social Prospecting? As an inbound marketer, you already understand the importance of social media as part of your marketing strategy. With more than one billion monthly active users on Facebook, and over 230 million monthly active users on Twitter,Continue reading “SOCIAL PROSPECTING WORKBOOK:”

Big Idea 2014: The Distinction Between Media and Tech Crumbles

big-idea-2014-the-distinction-between-media-and-tech-crumbles? Julia Boorstin CNBC Correspondent, covering the business of media and entertainment What will define media and technology in 2014? The end of defining labels. As these two industries converge, the silos will disappear, leaving an integrated mix of content and distribution companies. That co-mingling will enable more ambitious goals and bigger, riskier bets toContinue reading “Big Idea 2014: The Distinction Between Media and Tech Crumbles”